Tag Archives: kidswear

GUCCI bags……for kids

Now don’t get me wrong, I love a designer bag as much as the next mum but the thought of my child using one to carry Ariel the mermaid, half eaten rice cakes and Squeaks latest obsession of holding stones in her hands makes me feel a little nervous.

Starting at £300 I’m not sure I would be over keen on her putting it over the handle bars of her pink scooter and scooting off down the street. I guess I don’t live in the right city, I’m sure in the glamorous hills of Hollywood this kind of children’s status symbol is a very common sight. As fashion designed objects it’s not that I don’t like the look of them but I can’t help remembering how beautifully innocent my school/gym bags were that my mum use to hand sew for me and yes my name was embroidered in it.

If you are looking for a new school, gym or weekend bag for your little ‘princess’ then check out GUCCI they look as good as the grown up versions. Although the frog is my personal favourite, at least it represents some kind of design fun for kids.



New cool children’s brand – Ruff and Huddle AW13 Collection


It’s always a pleasure to showcase a new and upcoming stylish brand. Ruff and Huddle (love the name) have recently launched their first collection and has already had the thumbs up by the selective buyers at Selfridges, so you know it must be good.

London based streetwear brand for kids aged 2-7 years have focused on taking classic silhouettes and have given them a rebellious theme. The brands ethos suits Parentalstyle perfectly, ” independent personality in mind, the collection sums up being small in size but large in character, fearless and totally loveable” also pretty much sums up Squeak!

The collection has been designed with print designer Zakee Shariff and tattooist Josh Sutterby who are responsible for the design details that give it that edge. The lifestyle influences have come from skateboarding, graffiti and tattoos, how more cool could you want it to be? Each season Ruff and Huddle will work with credible artists to continue to bring a fresh and relevant injection to the season.  Can’t wait to see what comes next.

Here are a few of Squeaks and mines favourite pieces.

Visit the Ruff and Huddle site for the whole journey. The prices are spot on too.