New cool children’s brand – Ruff and Huddle AW13 Collection


It’s always a pleasure to showcase a new and upcoming stylish brand. Ruff and Huddle (love the name) have recently launched their first collection and has already had the thumbs up by the selective buyers at Selfridges, so you know it must be good.

London based streetwear brand for kids aged 2-7 years have focused on taking classic silhouettes and have given them a rebellious theme. The brands ethos suits Parentalstyle perfectly, ” independent personality in mind, the collection sums up being small in size but large in character, fearless and totally loveable” also pretty much sums up Squeak!

The collection has been designed with print designer Zakee Shariff and tattooist Josh Sutterby who are responsible for the design details that give it that edge. The lifestyle influences have come from skateboarding, graffiti and tattoos, how more cool could you want it to be? Each season Ruff and Huddle will work with credible artists to continue to bring a fresh and relevant injection to the season.  Can’t wait to see what comes next.

Here are a few of Squeaks and mines favourite pieces.

Visit the Ruff and Huddle site for the whole journey. The prices are spot on too.




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