Linda Farrow to open debut London store

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August sees the opening of British eyewear brand Linda Farrow’s first store in London. The 386 sq ft retail space, which will locate at 91 Mount Street, will house the label’s collection and the Linda Farrow Gallery designer collaborations such as Dries van Noten, Erdem, Matthew Williamson and The Row. Linda Farrow will also partner BOFFO Building Fashion, an institution that brings together fashion designers with architects to work on joint projects.

Established in 1970, the Linda Farrow brand of luxury eyewear rose quickly to acclaim amongst stylish Londoners and international jet set. Originally a fashion designer, Linda Farrow was one of the first to treat sunglasses as fashion, producing collection after cutting-edge collection.

A tireless experimenter, Farrow pioneered many of the shapes and styles that remain stylish today. Farrow’s relentless pursuit of luxury and innovation continue with the brand almost forty years on.

Linda Farrow’s long tradition of originality has been kept current by the use of collaborating with the most exciting designers to date, who bring a new perspective, whilst respecting the values which have made Linda Farrow a by-word for style, exclusivity and excellence. Linda Farrow has never lost sight of what its fundamental values are; to create innovative products at a luxury level.

Here are a few of the stand out styles available online now.

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Arriving in Cannes on the launch tour for The Great Gatsbey, girl of the hour, Carey Mulligan, spotted in her favorite Dries Van Noten by Linda Farrow Gallery sunglasses

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