New brand alert Bracken

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BRACKEN Pre Spring Preview from BRACKEN on Vimeo.

New high fashion brand BRACKEN. The new label from designer Joseph Nigoghossian, who works on his personal projects Joseph as well as designs for House of Holland, features a heavy focus on universal and unisex garments, seeking to override the constructs of gender-loaded aesthetics.

BRACKEN looks to design for real people in a modern and shrinking world, where the traditions of seasonal, occasional and gender based dressing are slowly fading. The brand aims to appeal to those with a taste for fine fabrics and an exceptional level of craftsmanship, whilst maintaining functionality, comfort and wearability.
BRACKEN strives to combine fashion, art and digital media to further the evolution of modern dressing. Considering a broad range of influences from high and low culture BRACKEN stands as an eclectic yet directional brand.
BRACKEN’S first offering for pre spring 2014 features a series of strong print stories in silks and premium cottons, a collaboration jacket with Hackney biker brand Black Skulls London, a range of leather accessories including new hat shapes, an evolved series of Joseph’s signature bra bags and further exploration with animation prints.

Press release details from Marmalade PR

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